PURL Power in Real Estate Marketing
When it comes to buying a new home, personalization matters big time. Case studies continue to tell us that prospective homeowners respond enthusiastically to a highly personalized marketing campaign....
View ArticleWill Amazon’s FireFly give QR Codes a new life?
Amazon’s new phone has a feature called FireFly that allows you to scan QR Codes (and much more) with a click of a button. I have never been a big supporter of QR Codes. I reluctantly added QR Codes...
View ArticlePURL Adoption Funnel
My thoughts on PURLs have changed drastically in the last month. I used to be of the mindset that PURLs were appropriate for a majority of direct mail and email campaigns. After all, it makes sense to...
View ArticleStudy – Marketers are unhappy because they can now measure their performance
One great reason to use PURLs is the ability to track your marketing effectiveness down to the individual. PURLs allow you to see exactly who is responding to your marketing message, when they...
View ArticleTend – A New Life for PURLs
I’m absolutely ecstatic to ring in the new year with a major announcement that has the potential to change the way PURLs are perceived and used… forever. In the past, PURLs have largely (unfortunately)...
View ArticleEmail Marketing with Personalized URLs
Before today, sending out an email marketing campaign with Personalized URLs (PURLs), has been a tangled mess. You would first have to upload your list of contacts into Purlem, export the list back...
View ArticleReddit: Can we talk about PURLs?
Psychdelight recently brought up a good question on Reddit regarding PURLs. I posted a response to the Reddit thread, but the Reddit gods, or psychdelight decided not to approve the post for whatever...
View ArticleMost People are using PURLs for the Wrong Reason
So your out researching PURLs, and think you stumbled across a magical way to increase the response rates? I’m here to burst your bubble – Don’t count on it… Using PURLs as a means to increase response...
View ArticlePersonalized URLs with Hubspot
Hubpost’s Identity Tracking allows you to track exactly who is visiting your website from an email link. But what if your using direct mail to drive people to a Hubspot landing page? The best you can...
View ArticleHow marketers today are successfully using PURLs
If you’re interested in using PURLs to increase response rates, you’re setting yourself up for failure. From my experience PURLs do not increase response rates. Those that tell you otherwise, are...
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