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PURL Power in Real Estate Marketing

When it comes to buying a new home, personalization matters big time. Case studies continue to tell us that prospective homeowners respond enthusiastically to a highly personalized marketing campaign....

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Will Amazon’s FireFly give QR Codes a new life?

Amazon’s new phone has a feature called FireFly that allows you to scan QR Codes (and much more) with a click of  a button. I have never been a big supporter of QR Codes.  I reluctantly added QR Codes...

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PURL Adoption Funnel

My thoughts on PURLs have changed drastically in the last month. I used to be of the mindset that PURLs were appropriate for a majority of direct mail and email campaigns.  After all, it makes sense to...

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Study – Marketers are unhappy because they can now measure their performance

One great reason to use PURLs is the ability to track your marketing effectiveness down to the individual. PURLs allow you to see exactly who is responding to your marketing message, when they...

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Tend – A New Life for PURLs

I’m absolutely ecstatic to ring in the new year with a major announcement that has the potential to change the way PURLs are perceived and used… forever. In the past, PURLs have largely (unfortunately)...

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Email Marketing with Personalized URLs

Before today, sending out an email marketing campaign with Personalized URLs (PURLs), has been a tangled mess.  You would first have to upload your list of contacts into Purlem, export the list back...

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Reddit: Can we talk about PURLs?

Psychdelight recently brought up a good question on Reddit regarding PURLs. I posted a response to the Reddit thread, but the Reddit gods, or psychdelight decided not to approve the post for whatever...

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Most People are using PURLs for the Wrong Reason

So your out researching PURLs, and think you stumbled across a magical way to increase the response rates? I’m here to burst your bubble – Don’t count on it… Using PURLs as a means to increase response...

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Personalized URLs with Hubspot

Hubpost’s Identity Tracking allows you to track exactly who is visiting your website from an email link. But what if your using direct mail to drive people to a Hubspot landing page?  The best you can...

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How marketers today are successfully using PURLs

If you’re interested in using PURLs to increase response rates, you’re setting yourself up for failure. From my experience PURLs do not increase response rates. Those that tell you otherwise, are...

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